maxwell house haggadah project
"Over the decades, from the earliest Providence Katz family seders at the home of my grandparents, Mollie and Harry Katz, with its eleven participants and the iconic Maxwell House haggadah, to the most recent seder…our choices of haggadah have evolved…and expanded.”
From Ruth Page’s “Evolution of the Katz Family Seder,” The Jewish Voice
3/26/14
http://www.jvhri.org/index.php?option=com_content&view=article&id=5277:evolution-of-the-katz-family-seder&catid=41:community&Itemid=62

"Over the decades, from the earliest Providence Katz family seders at the home of my grandparents, Mollie and Harry Katz, with its eleven participants and the iconic Maxwell House haggadah, to the most recent seder…our choices of haggadah have evolved…and expanded.”

From Ruth Page’s “Evolution of the Katz Family Seder,” The Jewish Voice

3/26/14

http://www.jvhri.org/index.php?option=com_content&view=article&id=5277:evolution-of-the-katz-family-seder&catid=41:community&Itemid=62

In the beginning there was the Maxwell House Haggadah, as far as many Jews were concerned. And they saw that it was good, and they kept using it, year after year, at their seders.

The Maxwell House Haggadah was as simple as flour-and-water matzah, the basic Passover staple. It offered no commentary, no explanations, no fancy art — just the Haggadah text.

From Joseph Jacobs Advertising (JJA), this video tells the history of the Maxwell House Haggadah. JJA has produced the Maxwell House Haggadah since the promotion began. Watch and enjoy!

Also, if you are interested in ordering the Maxwell House Haggadah, you can do so on JJA’s website: http://www.josephjacobsadvertising.com/#!maxwell-house-haggadah/c5gz

Reading from the ancient Maxwell House of our people
new york

Reading from the ancient Maxwell House of our people

new york

In 2009 my family started the tradition of writing the name of whoever has that Maxwell House Haggadah that seder on the inside flap of the book. It’s really nice to be able to look back at the people who used the same Haggadah in years past!

tenafly, nj

Friday night, when President Obama joins Jewish guests for a Passover Seder in the White House, he’ll be holding a ritual handbook that’s in millions of U.S. Jewish homes — the Maxwell House Haggadah.

Yes, the coffee company publishes America’s most long standing and popular booklet (haggadah) of prayers, reading and commentary for the ceremonial meal in which Jews retell the story of the exodus from Egypt — freedom from bondage at God’s hand.

Decades ago, Maxwell House wanted to convey that its product was kosher, acceptable under Jewish dietary laws, for the holiday. Jewish homes have piles of these haggadahs, pulled out of the cupboard once a year.

Our Seder is traditional in many ways, from Mom’s brisket to the Maxwell House Haggadah to our rousing rendition of “Chad Gadya.”

Wayne Hoffman as quoted by Marc Tracy, Tablet Magazine

4/6/12

http://www.tabletmag.com/scroll/95338/seder-comes-only-once-well-twice-a-year/

So do trade up from the Maxwell House version. Those gathered around your Seder table will thank you. And while you’re at it, trade up from the Maxwell House coffee, too. A meal celebrating freedom ought to end with freshly ground beans.
a family member reading out of the maxwell house haggadah
seder in ft. lee, nj
1957

a family member reading out of the maxwell house haggadah

seder in ft. lee, nj

1957