maxwell house haggadah project
"Over the decades, from the earliest Providence Katz family seders at the home of my grandparents, Mollie and Harry Katz, with its eleven participants and the iconic Maxwell House haggadah, to the most recent seder…our choices of haggadah have evolved…and expanded.”
From Ruth Page’s “Evolution of the Katz Family Seder,” The Jewish Voice
3/26/14
http://www.jvhri.org/index.php?option=com_content&view=article&id=5277:evolution-of-the-katz-family-seder&catid=41:community&Itemid=62

"Over the decades, from the earliest Providence Katz family seders at the home of my grandparents, Mollie and Harry Katz, with its eleven participants and the iconic Maxwell House haggadah, to the most recent seder…our choices of haggadah have evolved…and expanded.”

From Ruth Page’s “Evolution of the Katz Family Seder,” The Jewish Voice

3/26/14

http://www.jvhri.org/index.php?option=com_content&view=article&id=5277:evolution-of-the-katz-family-seder&catid=41:community&Itemid=62

In the beginning there was the Maxwell House Haggadah, as far as many Jews were concerned. And they saw that it was good, and they kept using it, year after year, at their seders.

The Maxwell House Haggadah was as simple as flour-and-water matzah, the basic Passover staple. It offered no commentary, no explanations, no fancy art — just the Haggadah text.

From Joseph Jacobs Advertising (JJA), this video tells the history of the Maxwell House Haggadah. JJA has produced the Maxwell House Haggadah since the promotion began. Watch and enjoy!

Also, if you are interested in ordering the Maxwell House Haggadah, you can do so on JJA’s website: http://www.josephjacobsadvertising.com/#!maxwell-house-haggadah/c5gz

"This is the tenth Pesach since my father’s death. We have a pile of Maxwell House haggadot that we use every year. I was going through the pile. Just making sure that we have enough haggadot for the family seder. So, I picked up a haggadah and opened it up. In its pages, I found my father’s handwriting in pencil. It was the haggadah that he used to use when he led our seders when I was a kid. On the bottom of page 38, I saw this little notation: ‘Skip to Page 42.’ And that was when I lost it."

Dave was crying.

The story of Dave’s father’s haggadah is, on one level, the story of Judaism, written in miniature.

Yes, it means that we inherit a text. On another level, it’s the story of Jewish renewal. Jewish history is always about finding and recovering the lost book. The scholar of Yiddish literature, David Roskies, once called the Jews “the people of the lost book.” We are those who constantly find and renew the past.

Rabbi Jeffrey K. Salkin, The Jewish Journal

4/2/14

http://www.jewishjournal.com/martini_judaism/item/what_pages_do_you_skip

Publix
Columbia, SC 
3/31/2014

Publix
Columbia, SC
3/31/2014

The creator of the Maxwell House Passover Haggadah, Joseph Jacobs, a former advertising manager with the Jewish Daily Forward who founded his own advertising firm in 1919, died at 75 on this date in 1967. Jacobs created the Maxwell House Haggadah as a publicity tool for the coffee company in the 1930s.
…a memory from Venice, FL….

Let’s eat! That is what my Father said after I sang the Four Questions!

I am now almost 70 years old, my husband is 80. We recently moved to Venice, Florida in a […] new development. I asked our manager if her would support a Passover Seder for our community. He was positive and trilled to do this.

As a child, I remember the Maxwell House Haggadah, and continued to use them as my children grew up. We did the service accordingly ending with all of the wonderful songs.

My dear father’s comment after I sang the four questions was obliterated! We finished the Seder with joy.”

it’s maxwell house haggadah project time!

The Maxwell House Haggadah Project is up and running once again!

What is the Maxwell House Haggadah Project?  

Started in 2012, the MHH Project is a social media initiative and virtual exhibition that collects photos, memories and stories about the Maxwell House Haggadah. You can submit your entries here on the blog or by emailing mhhproject@gmail.com. We look forward to sharing your stories and thank you for your participation! 

This is the 1955 edition.  On the front cover it has the initials B. D. R. and on the reverse it has Bonnie Diane Rosen.  I would love to find out who Bonnie Diane Rosen is.  If anyone has any idea as to who this is, please let me know!
new jersey

This is the 1955 edition.  On the front cover it has the initials B. D. R. and on the reverse it has Bonnie Diane Rosen.  I would love to find out who Bonnie Diane Rosen is.  If anyone has any idea as to who this is, please let me know!

new jersey

Reading from the ancient Maxwell House of our people
new york

Reading from the ancient Maxwell House of our people

new york